IWeb design has never been as important as it is today. As the devices are getting smaller and smaller nowadays it is important to bring people what they want without stretching the deign out for a big monitor which certainly calls for a number of new techniques and skills that people should use in order to succeed with all of those issues. It is important to understand that when it comes to web design there are plenty of things to try but today clarity and readability, easy navigation and lots of new information that is well structured and is easy to understand is what can make people for the website that you design. There are plenty of icons and info graphics you should be using because today people scroll through pages really fats looking for the facts they need so if you have a long windy article without images about something boring that’s not going to be something that sells like hot cakes, for sure. Keeping design to the minimum is one trend today and the focus may be on a simple image or something elegant like a flash animation. Big background images are currently hot but when you are applying a web design trend to your own website you should always make sure you are on the right track and are moving in the right direction without following fashion blindly. Thinking about the purpose of the website and the target audience the website is designed for is always the best thing to do in every situation. The desires and wishes of the audience are rules that designers should follow, and if the client wants something designers should find a stylish way of bringing that to them. Today web designers should be hungry for education and studying new trends and amazing tendencies in order to be on the pulse of all things design. To beat competitors out of the game, excellence and perseverance are always needed which can be a great way to see yourself through any type of problems. So design for the future, think about the user and you will always succeed.